Once you have determined the kinds of goods or services that you will sell on the market, the next thing that you must do is to come up with a logo/brand that is associated with your idea. This logo/brand will serve as an identifier to whatever it is that you’re introducing to the market and it will help differentiate you from your competitors. If another company is also selling the same kinds of products and has a similar design to yours, then it can easily cause some confusion amongst customers. With that, it is important that you trademark your logo/brand so that no one will steal your idea ever again.
Apart from that, you should check out these other reasons as to why a trademark registration is important for your brand
Trademark Search – Before it can be registered, your lawyer will first see to it that a thorough trademark search has been made. Even though that you can do this on your own, it can sometimes be more involved than what other people think.
Printing Costs – If you don’t register yet and you see that a company has the same or somewhat similar name/brand then you will have to redo everything pertaining to your business such as business cards, advertising, signs, and advertising. The same thing goes with websites because if other people already owned the domain name, then you’ll have to change it all over again.
Lose Customers – If for some reason that you need to change your business name because another business is already using it, then it could confuse your customers and you will lose them in the process.
Option to Expand – If you don’t register your business’ trademark then you could quickly lose the rights to expand outside your intended area. It will surely prevent any growth potential that your business originally had.
Presumption of Ownership – If ever someone else used the trademark that you have registered, then they will be presumed to a willful infringer wherein it can entitle you to monetary damages due to the infringement that happened.
State Law Protection – If the trademark is registered with the state, then your business will be entitled to additional protection in an infringement action.
Federal Protection – Even if your business has not yet expanded to a national level, the federal registration will serve as a construction notice to the entire country.
Liability to Registered Owner – The problem with not registering your trademark first is that you will fall victim for a case of infringement. If someone else happens to be the registered owner and it somewhat resembles a similar trademark as yours, then the owner of that business will find and sue you for it.
Make More Money – Falling victim to infringement is not a funny thing to happen. When this happens, it will cause the business to change its name, give up profits, and pay fees for the damages. It will surely cost your business dearly and may even let you end up broke because of it.
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