If you own a business, then you must come up with a brand so that you and your customers can easily identify you. It may seem a bit fun, but in reality, it can be a tough task because the way you name your brand will remain like that for the entirety of your business’ operation. So it is crucial that you think through the name of your brand because it will have a huge impact on your business later on.
If you want some help on how to come up with a great brand name for your business, then check out this advice that we have for you:
Clarity – Whatever you call you brand, it should have that sound and feel which would help suggest what your brand is all about. A good example for this one is if your business is about food then you can name it something that pertains to its nature like “NomNom.” It should be catchy in a way but still has some relation to your business’ nature so that customers will easily get it when they first hear about it.
Descriptive – An ideal name of a brand is something that could sell its identity. Apart from your brand name having clarity, it should also have a nature of being descriptive on its own. The name alone must be able to suggest the business’ attitude, industry, goals, and approach. It doesn’t necessarily mean that you have to include your product/service within the brand name, but it can be something that can be easily subjective to read.
Memorable – It is ideal that your business must have a brand name that can be easily remembered by everyone. It shouldn’t be too much of a struggle to read and remember so that your customers can easily recall its name if ever they have something to say about it.
Short – The brain can’t sometimes juggle a lot of information altogether. To help out your brain regarding storing all that information, you shouldn’t add to its burden by coming up with a long and confusing name. Instead, you must keep it short and straightforward for people to remember. This will only make things easy for everyone if your business’ name is short yet catchy.
Simple – Another way of making people easily remember your business’ brand name is if you keep it simple. To do this, make it something that is easy to spell so as not to provoke any individuals who may be bad in memory and spelling names. Don’t go overboard with a name that sounds a bit foreign especially if you plan on targeting a local market.
Unique – Of course, the best advice for this one is that your business must have a unique kind of brand name. Avoid following the names of your competitors because they may accuse you of being too unoriginal. If possible, brainstorm with a couple of guys/experts because they may have a suggestion for the name that would benefit your brand the most.