WHEN DOES YOUR BUSINESS NEED TRADEMARK PROTECTION?
The following is a list of types of businesses, which should consider registering portions of their corporate name, trade name or product names as trademarks.
Seventy percent of all registered marks are words (block letters), twenty percent are stylized words (distinctive typeface or gentle design), while only ten percent are pure designs (logos). The following examples address the need to register word marks as this is the largest neglected area.
Seventy percent of all registered marks are words (block letters), twenty percent are stylized words (distinctive typeface or gentle design), while only ten percent are pure designs (logos). The following examples address the need to register word marks as this is the largest neglected area.
KNOWN AS:
. . . those companies or individuals who carry on business under one name but are known to their customers by a
shortened version of their name or another name altogether.
The goodwill attached to the company is therefore transmitted through the KNOWN AS name. A good example is International Business Machines who are KNOWN AS IBM. IBM is a very valuable registered trademark.
Trademarks To Go, Inc. | 445 Hamilton Avenue | White Plains, New York 10601 USA | Phone: 914.220.5474 | Fax: 914.428.4001
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