WHEN DOES YOUR BUSINESS NEED TRADEMARK PROTECTION?
The following is a list of types of businesses, which should consider registering portions of their corporate name, trade name or product names as trademarks.
Seventy percent of all registered marks are words (block letters), twenty percent are stylized words (distinctive typeface or gentle design), while only ten percent are pure designs (logos). The following examples address the need to register word marks as this is the largest neglected area.
Seventy percent of all registered marks are words (block letters), twenty percent are stylized words (distinctive typeface or gentle design), while only ten percent are pure designs (logos). The following examples address the need to register word marks as this is the largest neglected area.
BRAND NAMES:
. . . when products are sold by the brand name on the package and not by the supplier's or manufacturer's name.We all go to the store to purchase KLEENEX. We do not go to the store and look for a tissue as supplied by Kimberly Clark Limited. The brand name is therefore significant as the goodwill of the manufacturer and is known through the goodwill of the product. Brand names should be registered.
Trademarks To Go, Inc. | 445 Hamilton Avenue | White Plains, New York 10601 USA | Phone: 914.220.5474 | Fax: 914.428.4001
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