WHEN DOES YOUR BUSINESS NEED TRADEMARK PROTECTION?

The following is a list of types of businesses, which should consider registering portions of their corporate name, trade name or product names as trademarks.
Seventy percent of all registered marks are words (block letters), twenty percent are stylized words (distinctive typeface or gentle design), while only ten percent are pure designs (logos). The following examples address the need to register word marks as this is the largest neglected area.

. . . businesses that have established goodwill in a community, due to length of time in business, multiple locations within a community or businesses that are operating or planning to locate in another community.

When businesses start to experience success and decide to expand, they become a prime candidate for the infringer who wants to steal marketing ideas and promote a similar business in another community. Registered trademarks will protect the established business owner.

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KNOWN AS
BRAND NAMES
ESTABLISHED BUSINESS
SERVICE COMPANIES
FRANCHISERS
LICENSORS
IMPORTERS
EXPORTERS
AUTHORS & PUBLISHERS
ASSOCIATIONS
ENTERTAINERS

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