WHEN DOES YOUR BUSINESS NEED TRADEMARK PROTECTION?
The following is a list of types of businesses, which should consider registering portions of their corporate name, trade name or product names as trademarks.
Seventy percent of all registered marks are words (block letters), twenty percent are stylized words (distinctive typeface or gentle design), while only ten percent are pure designs (logos). The following examples address the need to register word marks as this is the largest neglected area.
Seventy percent of all registered marks are words (block letters), twenty percent are stylized words (distinctive typeface or gentle design), while only ten percent are pure designs (logos). The following examples address the need to register word marks as this is the largest neglected area.
SERVICE COMPANIES:
. . . companies that offer only services such as restaurants, construction companies, trucking companies, consultants, accountants, attorneys, doctors. . .Service companies are often the most vulnerable as they do
not have a product to protect but do have a reputation that
must be protected. This area is highly overlooked, and it is the one that needs the most protection. This group of companies is represented by more than half of the businesses listed in the yellow pages, yet collectively have less than three percent (3%) of all marks registered.
Trademarks To Go, Inc. | 445 Hamilton Avenue | White Plains, New York 10601 USA | Phone: 914.220.5474 | Fax: 914.428.4001
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