WHEN DOES YOUR BUSINESS NEED TRADEMARK PROTECTION?

The following is a list of types of businesses, which should consider registering portions of their corporate name, trade name or product names as trademarks.
Seventy percent of all registered marks are words (block letters), twenty percent are stylized words (distinctive typeface or gentle design), while only ten percent are pure designs (logos). The following examples address the need to register word marks as this is the largest neglected area.

. . . in the simplest terms, a franchise is a license from the owner of a trademark or trade name permitting another to sell a product or service under that name or mark.

More broadly stated, a franchise has evolved into an
elaborate agreement under which the franchisee undertakes
to conduct a business or sell a product or service in accordance with methods and procedures prescribed by the franchiser, and the franchiser undertakes to assist the franchisee through advertising, promotion and other advisory services.

Every business that offers a franchise is a prime candidate for trademark registration. The owner of a mark has the right to register, and cancel, others as Registered Users of the mark.

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KNOWN AS
BRAND NAMES
ESTABLISHED BUSINESS
SERVICE COMPANIES
FRANCHISERS
LICENSORS
IMPORTERS
EXPORTERS
AUTHORS & PUBLISHERS
ASSOCIATIONS
ENTERTAINERS

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