WHEN DOES YOUR BUSINESS NEED TRADEMARK PROTECTION?

The following is a list of types of businesses, which should consider registering portions of their corporate name, trade name or product names as trademarks.
Seventy percent of all registered marks are words (block letters), twenty percent are stylized words (distinctive typeface or gentle design), while only ten percent are pure designs (logos). The following examples address the need to register word marks as this is the largest neglected area.

. . . written authority granted by the owner of a trademark to another person empowering the latter to make or use the trademark for a limited period of time and/or in a limited territory and/or in a limited manner.

The principals that apply to franchisers apply to licensors.
When the product is manufactured or supplied by another
company whose reputation is not on the line when the product is sold, it is important that product quality controls be maintained. Trademark registration and the use of a Registered User agreement will provide this protection.

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KNOWN AS
BRAND NAMES
ESTABLISHED BUSINESS
SERVICE COMPANIES
FRANCHISERS
LICENSORS
IMPORTERS
EXPORTERS
AUTHORS & PUBLISHERS
ASSOCIATIONS
ENTERTAINERS

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